Growth Isn’t Always a Straight Line.
Let’s go lateral.
Maybe your messaging doesn’t match your momentum. Or your marketing strategy isn’t pointed in the right direction. Or perhaps your processes are sending you in circles and stalling the work.
Sometimes the surest path is sideways.
Why Lateral?
When linear growth starts to buckle under complexity, a lateral approach to marketing strategy and operations helps identify breakdowns, realign goals and teams, and build structures that hold over time.
When applied to your brand direction, growth strategy, or critical initiatives, that sideview creates clarity and keeps progress intentional.
Our Services
Lersch Lateral is most effective when clarity, alignment and momentum
matter most.
Business & Brand Direction
Define what you’re about, how you show up, and where to focus
Examples include brand strategy and architecture, messaging and positioning, product marketing, strategic change narratives
Operating Lift
Scale with structure when the work is good, but the systems aren’t
Examples include Chief of Staff support, business planning & rhythms, team comms & operating frameworks, AI workflows & automation design
Go-to-Market Leadership
Set the course for high-stakes moments with a clear line from strategy to action
Examples include go-to-market and launch leadership, campaign development, content strategy, marketing/sales/product alignment
Special Initiatives
De-risk complex, can’t-fail efforts with
embedded ownership
Examples include cross-functional initiative leadership, new function or program development, M&A integrations or other inflection points
Hello, I’m Marin Lersch
I’m a marketing leader with two decades of experience in non-profit, agency and in‑house roles.
Prior to striking out on my own, I was the VP of Marketing Strategy & Operations and served as the Chief of Staff to the CMO at Axon (Nasdaq: AXON), helping scale the company from 300 employees and $138M in revenue to over 5,000 and $2.6B, respectively, during my 12-year run.
Before that, I was a strategist at a boutique agency called Mindspace, working with clients like TNT, Expedia and MGM Resorts. I spent my fledgling years at my local United Way, where the seeds of marketing and operations were planted with community impact and program development work. This combo of experiences primed me to work with mission-oriented clients on a variety of business challenges, with disciplined creativity and heart.
In my non-professional life, I fill my time baking cakes, hiking Arizona trails, reading good fiction, parenting kind kids and dating my husband.
Previous Experiences
Drop a Line
We’ll reply within two business days and look forward to connecting.